A Blog to Beat ALL Blogs – this is a test – this is only a test.

iPhone SmiPhone; BlackBerry SmackBerry; Droid Smoid – How smart ARE SmartPhones?  Smarter than say, Bill Gates?  Smarter than…Steve Jobs?  Smarter than…Mark Zuckerburg?  Notice my strategic wordi-ness in typing out three big names (and not forgetting to also “tag” them in my description) in hopes that Google or Bing or Yahoo! will pick up on this and shoot me to the top of the blog list on topics of Facebook, iPhones, or Obama…or oil gulf spill distaster, BP Twitter, Dancing with the Stars, Miley Cyrus, hot summer. That should get me ranked.  Maybe.  Wait, the new iPhone has FaceTalk, texting, Droid does then doesn’t, Jon Stewart is funny, Good Morning America, Good MorningVietnam, Robin Williams, China cabinet, summer grilling secrets.

There.  Now they should find me.

But is being found more important than being relevant when you ARE found.  I don’t think so.  Twitter has shown me that no matter what I say, someone out there “interested” in what I “tweeted” and immediately requests to “follow” me.  Follow away my wittle tweety.  Last week I Tweeted I don’t know how many times while following my favorite golfer Tommy Gainey at the Fort Smith Classic.  Now this week, I’ve got “GolfLover101″  “FollowPGA”and 5 or 6 more golf related “followers.”  And since I’ve got my Twitter directly linked to Facebook via text, it’s not surprising that most all of the ads on my Facebook page this week are all about GOLF!  But you know what, I like that.  It’s like I choose what ads I want to see.  Wow!  That’s great.  Only ads that are relevant to me and what I’m interested in RIGHT NOW.  But, I will say that when I make updates about working out and losing weight, I’m not interested in the ads that say, “Single Women Looking for Fat Men” – although, it does make me smile. 

This is the future.  I choose what ads I want to see or want to hear.  I can “like” the ad if I do indeed like it or I can choose to ignore it.  On Hulu, some commercials give me the option of choosing whether the ad is relevant to me or not.  Or, they give me the option of watching an ad about a family SUV, a sporty convertible, or a 4×4 truck.  It’s all about me – I LOVE THAT. 

Now, where am I going with all of this?  Be ready.  Be ready to reach a particular audience.  Be ready to target EXACTLY who you want to target, when, where, and how.  BE READY.  It’s here and some businesses are already taking advantage of this targeted advertising.  It’s more than “social media marketing” – it’s a total shift in how we reach our customers.  Technology has broken all barriers of privacy – and most people want to be heard.  Privacy Smivacy – I don’t want to see ads on Viagra until I’m at that age that I need to see those ads.  I could care less about Pantein ProV1 haircare products…however, I am interested in the Titleist ProV1.

ARE YOU READY?